At its core, company culture defines how a business operates and just as importantly, why. Providing a shared corporate philosophy, it guides everything from how a company is marketed to how its employees view themselves.

A compelling corporate culture is perhaps the most fundamental contributing factor to sustaining a healthy workplace and creating a productive organization. A business can hire as many talented individuals as it likes, however, it’s the shared sense of meaning and direction that company culture brings that binds individuals together into a powerful and effective unit.

In this article, we’re going to take a quick look at some of the main benefits that company culture brings to the workplace, beginning with perhaps the most valuable advantage.

Enhanced Productivity

A company’s job may be to produce goods and services, but the efficiency with which it does this is largely dependent on how motivated its workforce is. Employees who identify with a business’ culture and company values feel more invested in its success. As a result, employees are far more likely to be proactive in their roles as opposed to simply performing their jobs as required.

Increased Innovation

This comes hand-in-hand with heightened productivity. Employees who are more invested and motivated tend to be more creative also. For companies that make it their business to be innovative—GBC is a perfect example—nurturing an environment that inspires creativity and forward-thinking is key to their success.

Improved Well-Being

A healthy company requires healthy employees, and a sense of shared company culture helps keep both in good shape. That’s not to say that company culture is a cure for all ills—merely that when employees feel connected to the values a company stands for, it heightens everything from their self-esteem to their outlook. With a healthy body largely dependent on a healthy mind, company culture helps generate a sense of positivity that has numerous beneficial downstream effects.

Sharper Focus On Goals

With employees sharing a common set of values, they also share a common set of goals. This is crucial to long-term company health as it brings clarity to the workplace—everyone knows what page they're on and where they’re headed. As a result, strategic planning, both in the long- and short-term, becomes far easier to formulate and more effective when implemented.

There are, of course, many other benefits to company culture—however, it’s clear from the few we’ve listed here how vital this culture is to the strength of a company.

At GBC, our company culture is as important as the offices and buildings we operate in—perhaps more so. The culture we’ve built our company around is sturdier and more fundamental than any physical foundation you care to name.

To find out more about GBC and how our company culture is helping to define our future, you can contact us here.